Daily Schedules

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development
Sunday, October 18
  • Room: Theater One

    Moderated by: Radim Dragomaca, Director of VetFran, IFA Foundation

    The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, access to capital, new opportunities for military veterans and best practices for veterans and diverse communities
    Sponsored by

  • Room: 107A

    Presented by: Mark Siebert, CEO, iFranchise Group

    This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns. Click here for more details.

    sponsored by:

  • Room: Theater Two

    Presented by: Jam Hashmi, ClickTecs, ClickTecs

    Learn how franchisors are generating franchise leads in a competitive online market, and how they are effectively managing the relationship with franchise prospects utilizing technology to help them.

  • Room: Theater One

    Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
    Sponsored by

  • Room: Theater One

    Moderated by: Dan Aronoff, SCORE Mentor, SCORE Nashville

    Is franchise ownership a realistic career alternative? It can be! Learn how to leverage your experience and leadership skills to launch your own profitable franchise business and hear from someone who has already taken the leap. You will learn? Why successful people are investing in a franchise The benefits of franchise systems Who is right for the franchise ownership How to find a franchise that suits your skills, background, and goals How SCORE can help Small Business Entrepreneurs.

  • Room: Theater One

    Presented by: Matthew Jonas, President, TopFire Media

    Effective lead generation campaigns are essential to successful franchise sales. This seminar will teach you how to plan and implement cost-efficient, results-oriented digital marketing efforts. Topics will include search engine optimization (SEO) and search engine marketing (SEM), social media targeting and advertising, website design for optimized conversion rates, and more.

  • Room: Theater Two

    Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

    For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
    Sponsored by